The Seven Deadly Real Estate Sins: LUST

Posted on by Gerard LeConte III

The Seven Deadly Real Estate Sins

I was inspired to write this series by a recent episode of NPR’s TED Radio Hour, “7 Deadly Sins.” In this episode they explore the different ways in which the 7 Deadly Sins are prevalent in our daily lives. They often in show up in TV, music, and movies, they are the basis for many an ethic or philosophy, and, of course, they are cornerstones of most major religions.

The Seven Deadly Real Estate Sins Series will discuss how buyers and sellers can fall victim to lust, gluttony, greed, sloth, wrath, envy, and pride, and how you can dodge them in your real estate dealings. No body is perfect, and it is a real estate agent’s job to help his or her clients stay the course, but revisit these ideas when considering your real estate position. It might just keep you from committing a cardinal sin.

LUST – a passionate or overmastering desire or craving


“You shall not covet your neighbor’s house…” Exodus 20:17. None of the seven deadly sins speaks as explicitly to our context as lust. The real estate goals of buyers and sellers are often built on a foundation of lust and when this is the case they are doomed to fail. The most effective way to fortify yourself against real estate lust is to make sure that you have a concise, yet flexible, concept of your buying or selling needs. Be careful to never base your desires on the homes of your peers or what you see on HGTV. Every homeowner’s situation is unique. Think long and hard about what you truly need when it comes to a home and start from there. As you expand from that baseline think carefully about each addition to the equation: Why do I want to live in this area? Why am I focusing on this style of home? Do I really need something that’s absolutely move-in ready? Does this budget adequately fit my financial situation? Be sure to be flexible if you find that realty doesn’t neatly fit in with your expectations. Being mindful about your circumstances will inevitably reduce stress and place you in a home that you can truly love and call your own.

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